To ensure a safe food supply all livestock need a secure identification and traceback system. Consumers are demanding more information about ingredients, additives, source, and the production process of food they eat. Source verified food garners a premium, while unverified products face boycotts, embargoes, and discounts.

SOMARK’s technology will be initially applied to the livestock industry to help identify and track cattle and thus mitigate export trade loss from BSE (a.k.a. Mad Cow Disease) scares. Livestock producers, who will purchase the system, need a better and cheaper solution.