Somark Innovations

Since the system is based on ink, the cost per ID is inexpensive compared to leading technology, the low-frequency pasive RFID ear tag. RFID ear tags, which sell for $2.25, include a microchip and antenna. The cost for other system components, applicator and readers, which are one-time purchases, are less important than the price of the "ID" because of the ID's high turnover rate.

SOMARK will solve the retention problem of ear tags with complete skin integration similar to human tattoos. Somark's ID and reader placement will solve the problem of poor read rates with ear tags.

Ear tags can lose functionality as a result of inclement weather conditions. Somark's tattoo will not degrade with time or harsh environmental conditions. Additionally, the tattoo's integration with the hide will help prevent tampering and cattle rustling.